Pendo Systems is proud to announce that Ruth Wandhöfer, Global Head of Regulatory and Market Strategy at Citi, has joined their board. Ms. Wandhöfer is a banking regulatory expert and one of the foremost authorities on transaction banking regulatory matters. Her reputation has been built around her ability to drive regulatory and industry dialogue while developing product and market strategies that integrate with an evolving regulatory and innovation landscape. “I’m honored that Ruth has chosen to join our team. As a Women’s Business Enterprise National Council (WBENC) business, we’re thrilled to have, as a mentor and guide, a powerful woman with a globally recognized reputation in banking,” said Pamela Pecs Cytron, CEO/Founder Pendo Systems.

Ms. Wandhöfer chairs a number of influential industry bodies such as the European Banking Federation Payments Regulatory Expert Group, the European Payments Council Payment Security Group and the Global Public Policy and Regulatory Affairs Committee of BAFT. She is also a board member of the EPC and the EBA Association, a member of the European Commission Payment Systems Market Expert Group (PSMEG), a member of the European Biometrics Advisory Council and of the UK Payment Systems Regulator Strategy Forum. In her spare time, she mentors FinTech start-ups in London and the U.S., while pursuing a Ph.D. in blockchain/distributed ledger technology in relation to financial market infrastructures. She is also a founding member of the Global Blockchain Business Alliance and a Fintech Fellow of the Centre for Global Finance and Technology at the Imperial College Business School London and a fellow lecturer at Queen Mary London School of Law.

“Pendo first came to my attention when I attended Innotribe in 2015. Back then, I was impressed with both their approach to the market, as well as their innovative technology platform. I’m even more impressed that in two short years they’ve grown in leaps and bounds and have now been adopted by 25% of the systemically important financial institutions (SIFI’s),” said Ms. Wandhöfer.

Ruth was named as one of 2010's 'Rising Stars' by Financial News; named in Management Today's 2011 ‘35 Women under 35’ list of women to watch (Sunday Times), and one of the ‘100 Most Influential People in Finance 2012’ as named by Treasury Risk Magazine. In 2015, she was the recipient of the ‘Women in "Pendo first came to my attention when I attended Innotribe in 2015. Back then, I was impressed with both their approach to the market, as well as their innovative technology platform. I'm even more impressed that in two short years they've grown in leaps and bounds and have now been adopted by 25% of the systemically important financial institutions (SIFI's)." Ruth Wandhöfer chairs a Banking and Finance Award for Achievement’ and she was named on the global ‘2016 Women in FinTech Powerlist’ of Innovate Finance, an honor she shares with Pendo CEO, Pecs Cytron. Her appointment to the board is immediate.