Today Veeva Systems has announced new integration between Salesforce Marketing Cloud and Veeva CRM. As well as support for Salesforce Service Cloud with Veeva Vault. The companies are building upon their long-standing partnership to help life sciences deliver a more coordinated and consistent experience for healthcare professionals.

For the past 10 years, Veeva has been Salesforce’s preferred worldwide CRM provider for the pharmaceutical and biotech industry. Over this time, the two companies have extended their innovation and leadership positions in cloud and together now have more than 250 joint customers.

“Veeva has been an outstanding partner over the past decade, and Peter has been an outstanding CEO," said Marc Benioff, chairman and CEO at Salesforce. “Our expanded collaboration is a great next step for our joint customers and we look forward to working with Veeva into the next decade to help move the life sciences industry forward.”

“Salesforce is a cloud pioneer that has transformed how companies connect with their customers,” said Peter Gassner, founder and CEO of Veeva. “We’re excited to build upon our 10-year partnership and, together, help life sciences companies develop deeper relationships with healthcare professionals and create a better customer experience.”

Built on the Salesforce Platform, Veeva CRM is core to Veeva Commercial Cloud, which brings together customer data, compliant content, and multichannel engagement for life sciences companies to deliver the experience healthcare professionals have come to expect. The integration of Veeva CRM and Salesforce Marketing Cloud allows information to be shared between the two cloud solutions so that sales and marketing teams can have a complete view of customer engagement.

Marketing activities and data from Salesforce Marketing Cloud are available in Veeva CRM, while all Veeva CRM data and multichannel interactions, including Veeva CRM Approved Email, Veeva CLM, and Veeva CRM Suggestions, flow directly into Salesforce Marketing Cloud. Now life sciences customers that use both cloud solutions can have full visibility into face-to-face and digital interactions so they can deliver a cohesive and consistent experience to healthcare professionals.