Finimize, the London-based start-up making finance more accessible for millennials, has today launched Finimize MyLife, a revolutionary free-to-use online platform that helps people plan their financial future.

The platform will initially be available in its ‘alpha’ preview version to the first 500 people on the waiting list, which was only soft launched a month ago and is already 8,000-strong and growing. Users can climb the waiting list by sharing and referring friends to the platform.                                                                                               

Requiring no knowledge or experience of finance, Finimize MyLife takes just three minutes to provide a detailed and personalised financial plan guided by Finimize’s deep research and algorithms. The platform will publicly launch in beta in early 2017.

Max Rofagha, the co-founder & CEO of Finimize, said:

“We are proud to launch the alpha version of Finimize MyLife to the first 500 people on our waiting list. We listened to our loyal community of over 60,000 Finimize users, who are mostly in their 20s and 30s, and they told us that they are desperate for help with their financial lives but don’t know where to turn.

“We heard their concerns and we have built a free platform that will give practical, actionable guidance to all those who struggle with their personal finances. We believe that Finimize MyLife will change the way the millennial generation approaches finance and we can’t wait to open the platform more widely early next year.”

Finimize MyLife builds on Finimize’s already phenomenally successful daily news briefing, which demystifies financial news and has quickly amassed over 60,000 subscribers and has open rates of 40-60%. This is unprecedented for financial content – validating the existing appetite of millennials to engage more with financial news, events and services. 

The launch comes shortly after Finimize announced a successful seed-funding round of £450,000, led by Passion Capital and Jason Butler, author of the FT’s Guide to Wealth Management.

Eileen Burbidge, partner at Passion Capital and HM Treasury Special Envoy for FinTech, said: "Financial inclusion and literacy are massive issues for us as a society to solve – and which I'm confident the tech sector can help to address. Millennials in particular have the lowest levels of financial literacy across the United States and other regions around the world.”

Finimize was founded in 2015 by Max Rofagha and Scott Tindle – two university friends who wanted to re-design the way millennials approach their finances. Max was named one of Forbes’ “30 under 30” for 2016, having previously co-founded DeinDeal, a Swiss ecommerce company which now employs 200 people, which he sold in 2015. Scott is a CFA and spent seven years at Barclays Capital in London before helping to start Finimize.

 Register for the waiting list here: http://www.finimize.com/mylife