Verifone, a global provider of payments and commerce solutions announced that Dagrofa, Denmark’s third largest retail company, and REMA 1000, the country’s fastest growing discount chain, have recently selected Verifone to enable more options for the way consumers shop and pay in their stores. Dagrofa and REMA 1000 represent significant wins and growing market share for Verifone.

With its chamber of commerce proposing to make all money transactions electronic, Denmark is a leader in the world’s shift towards cashless societies with approximately 80 percent adoption of non-cash payments. The country is also home to one of the world’s most progressive and widely adopted mobile payment schemes. MobilePay, created by Danske Bank, is installed in more than 90 percent of Danish consumer smartphones, and is only surpassed by Facebook and Messenger in app acceptance.

By upgrading to Verifone, Dagrofa and REMA 1000 will be playing a significant role in driving consumer adoption for mobile payment in the country, as it is ready for future mobile payment options such as plans by Dankort, the country’s national debit card, to enable payments through consumer mobile devices.

”We already support MobilePay, but now we are first in Denmark to integrate mobile payment with card payment in just one piece of hardware. We want to make it even easier for our customers to make digital payments. Verifone has all the necessary functionality and provides an open and very straightforward solution at the cash register. Combining every type of payment in the same device makes life easier for both customers and our employees. Our goal is to deliver excellent experiences related to food, and Verifone’s solution will help us deliver on this goal,” says CEO Per Thau from Dagrofa.

“With the Verifone device upgrade, we can ensure our customers will have an easy and convenient experience using their preferred payment method whether it is a Danish or international card, Dankort or MobilePay,” says CFO, Torben L. Sørensen from REMA 1000.

”We are very proud that Dagrofa and REMA 1000 have selected Verifone as its payment solution provider. Our solution benefits both our clients and their customers alike as it can handle many payment methods including all payment cards and many mobile apps,” says General Manager of Denmark Chris Lund-Hansen from Verifone.