A recent report of leading research house Aite on the digitization of the wealth management sector, Wealth Portfolio Suites Turn to Digital Advisory: Early Risers, has highlighted Avaloq in the fast-growing digital advisory market for its educational value in client communication. The impact note from Aite looks at the new generation of wealth management solutions and the impact that demand for digital advisory is having on the core infrastructure systems.

In the Aite report, Avaloq is cited as an example of a digital advisory solution that helps engage and educate clients and, in doing so, adds “tremendous value” to the advisory process. About the Avaloq solution, the report states: “The user design experience allows the financial advisor to layer in a comprehensive portfolio and market discussion. The idea is to maximize the probability of achieving a goal by evaluating various options and supporting a dialogue between the financial advisor and the client. The graphics help people envision ramifications of decisions.”

Denise Valentine, Senior Analyst at Aite Group, says: “In the investor-advisor hybrid model, communication between two people establishes trust, creates the relationship, and drives client retention and referrals. A solution that enables a smart discussion, with a range of tools incorporated to the dialogue, exponentially strengthens the value the advisor brings to the table. Today, for financial advisory firms of all types, making clear the value of advisory services will lead to firm longevity and job security.”

“We are delighted our focus and investment in digital advisory has been reflected in the Aite report. Over the last few years, we have been evolving our front-end offering to respond to new market trends and demand for more convenience and independence. We are specifically building new types of services that are even friendlier and more appealing to the clients. Most recently this has included the rollout of the most complete goal-based wealth management solution available in the market, co-developed with Thurgauer Kantonalbank. The solution is built using a design-driven, client-centric approach to better capture the needs of the users and facilitate the dialogue between advisor and client. Processes are managed end-to-end with fully integrated and automated handling of compliance”, said Thomas Beck, Chief Technology Officer, Avaloq.