Deep data management expertise combined with a proven business development background

Joins executive management team

Spearheading Reformis' 2022 ambitious global growth plans

Reformis, the multi-award-winning, global financial services consulting firm, appoints Phin Smith to drive business development and marketing for its Advisory practice and support these activities across its other business and technology groups. Phin joins the executive management team and brings a wealth of data management consulting experience across both buy-side and sell-side firms in Europe and North America, including HSBC Security Services, Bank of Canada, and UBS Asset Management. He has also held senior positions at vendor firms such as; Goldensource and IHS Markit, including Global Head of Presales and most recently as Head of Data Management for New Verticals. 

Reformis is renowned for providing expert consultancy services to asset and wealth management firms, specialising in; data management, front office implementation and reporting solutions. As a result of growing client demand, they are expanding their management advisory capabilities to support their clients' strategic change and transformation goals. 

Phin Smith, Business Development and Principal Consultant at Reformis, commented. "This is my second time around at Reformis, having previously spent three years here as a senior consultant. I know this sector and many of our clients extremely well and have always maintained a close working relationship with Brian and the team. There are masses of growth opportunities, and I am looking forward to helping to take the business to the next level."

Brian Woodham, CEO at Reformis, concluded, "Data is at the heart of everything we do, so having access to Phin's deep domain knowledge and practical experience is a significant asset, particularly

for our fast-growing Advisory practice. Our goal is to be the consulting partner of choice for the global financial services industry, helping even more clients to tackle increasingly complex regulatory challenges, realise their optimisation goals, and seamlessly adopt modern technologies. With a healthy pipeline underpinned by an expert team, the outlook for 2022 is very positive. Watch this space; there is more to come."