House Advantage, a leading provider of customer loyalty strategy and solution expertise, and Sightline Payments, a market leader in payment solutions, announced a strategic integration partnership.

As an integrated solution, Sightline Payments Play+® platform and SPAN™ Network will allow an account holder to transfer funds electronically from their Play+ account, directly to or from the casino and across other customer touch points through House Advantage's award-winning HALo® loyalty platform.

"We are excited to enter into this partnership with Sightline Payments to develop a system interface across the two platforms.  The integrated solutions provide an innovative opportunity to expand the value proposition beyond the casino property, ultimately providing marketers and operators with the ability to bolster customer loyalty and engagement," said House Advantage Chief Marketing Officer Brett Kline.

"We are pleased to partner with House Advantage on their award-winning HALo® platform to deliver the next generation of gaming payments innovation. At slot machines, players will be able to use their existing casino loyalty cards to securely move funds electronically to and from their FDIC-insured Play+® accounts. Play+® allows players to avoid the hassle, cost and risk associated with using cash in a casino," said Sightline Payments EVP Diran Kludjian.