Bryn Mawr Trust has selected its Advisor® for Relationship Lending origination solution from Baker Hill, a provider of SaaS solutions for common loan origination, relationship management and smart data analytics, to automate its commercial lending operations. The solution supports financial institutions’ strategic sales initiatives, helping them meet customer acquisition goals while optimizing credit approvals to accelerate underwriting.

For intricate commercial credit requests, Bryn Mawr Trust can rely on Advisor for Relationship Lending to ensure the proper structure for a given deal, analyze financial statements and drive the approval process based on the bank’s unique policies and business rules. The solution aggregates exposure information to provide financial institutions a complete view of every client, improving regulatory compliance. Additionally, it enables users to proactively maintain insight into client relationships and manage and track exceptions to limit exposure and ensure loan quality.

“Our relationship managers needed a single solution capable of effectively managing the needs of complex commercial lending clients,” said Marilee Connor, Group Vice President for Bryn Mawr Trust, located in Bryn Mawr, Pa. “We now have a tool to ensure the sales and underwriting processes are more efficient, allowing employees more time to focus on individual client needs.”

“Baker Hill provides progressive financial institutions of all sizes leading edge solutions to create a competitive advantage,” said Naseer Nasim, president and chief executive officer for Baker Hill. “When it comes to managing commercial lending requests in particular, speed is key. For Bryn Mawr Trust, the ability to streamline and automate the lending lifecycle means its staff can spend more time developing new business and nurturing high value relationships.”