Backbase to showcase ‘The Everyday Bank’ at Finovate Europe 2017

Backbase to showcase ‘The Everyday Bank’ at Finovate Europe 2017
18.01.2017 08:45 am

Backbase to showcase ‘The Everyday Bank’ at Finovate Europe 2017

Transaction Banking , Banking

Backbase, two time winner of Finovate ‘best of show’, returns to unveil its latest innovation for digital banking at Finovate Europe.

Backbase will be demonstrating their latest ‘Everyday Banking’ solution, that combines banks’ customer data and AI technology to assist their customer in their everyday live decisions, making the bank a trusted and relevant personal assistant.

The Everyday Bank is all about making complex tasks simple and being super relevant to customers by providing personalised experiences - right on time, in the right context. The Backbase platform empowers banks in leveraging their vast data records into actionable insights and advice for their customers.

With the ‘Everyday Bank’ solution, banks will be able to create personalised customer journeys highly relevant to their users, resulting in increased customer acquisition and retention. Instead of simply providing customers with traditional banking products such as account access and payment tools, the new solution will push the boundaries of personalisation to the next level by delivering tailor-made customer journeys based on real-time behavior, interests, location and preferences.

By using transactional data and AI technology banks can surpass the simple features they offer and enhance the customer journey with relevant personal virtual assistant capabilities that truly improves their life. Customer profiles and preferences become richer with each interaction they make, and as the customer adds new steps to their journey, ‘The Everyday Bank’ learns what they want and need.

The Backbase Digital Banking platform provides banks with a flexible solution to orchestrate and streamline daily customer interactions in a one-to-one, highly personal manner. Within the Backbase platform, banks can easily compile customer profiles with unique identifiers that can guide content, offers, interactions, and recommendations across daily interactions, offering each individual customer a unique journey.

 

 

 


 

Related News

Sterling National Bank and Cashfac Announce Strategic Business Alliance for Launch of New Escrow Account Platform

Today, Cashfac, a global provider of back-office cash management software, and Sterling National Bank (“Sterling”), the wholly-owned operating... Read more »

Paymentology works with Utility Warehouse to help customers reduce their bills

Utility Warehouse (UW), has selected cloud-based payment processing platform, Paymentology, to process its cashback card transactions. UW... Read more »

BestX launches post-trade transaction cost analysis for equities

BestX, State Street’s foreign exchange and fixed income best execution analytics platform, announced today... Read more »

Publicis Sapient collaborates with Goldman Sachs to build their new transaction banking platform

Publicis Sapient, the digital business transformation hub of Publicis Groupe, is very excited to have agreed to a multi-year collaboration with Goldman... Read more »

Hello, Intruder

Start-up PSP targeting Generation Z streamers, bloggers and influencers

Intruder, a new payments services provider (PSP) targeting Generation Z... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel