Gemalto, the global leader in digital security, and Airtel Lanka today announced the deployment of Gemalto's Device Management platform in Sri Lanka that enables Airtel's subscribers to have instant access to their favorite 4G data services such as email and internet. Gemalto will also provide powerful marketing tools for targeted promotional campaigns and allows its subscribers to experience 40% faster internet.
Switching to a new mobile device is very common for subscribers in Sri Lanka. With the help of this solution, Airtel Lanka is able to automatically detect and configure its subscribers' devices over-the-air and avoid any interruptions in their internet services. Gemalto's solution provides the industry's largest knowledge repository of over 175,000 device references from over 2000 manufacturers. This library is constantly updated to include the latest, local, and even non-branded models not recognized by GSMA, allowing Airtel to offer an out-of-the-box experience to its subscribers. The proven Gemalto Device Management platform already manages more than one billion devices worldwide.
"Youth are always the early adopters of any trend. It is the same with smart phone devices as well. However, we find that a lot of them experience interruptions in accessing internet services because networks fail to correctly identify the type of device and device settings," said Mr. Jinesh Hegde, CEO and Managing Director at Airtel Lanka. "With Gemalto's solution, we are able to offer uninterrupted services irrespective of the kind of device they use, allowing our subscribers to experience 40% faster internet."
"In Sri Lanka, the smartphone vendors are competing to launch low-cost models to capture the local market, increasing device diversity like never before," said Sashidhar Thothadri, Senior Vice President, Mobile Services & IoT, South Asia & Japan at Gemalto. "With our complete solution, Airtel can now not only save up to 40% of customer care costs due to configuration-related issues, but also boost customer intimacy and revenues with accurate analysis of devices and usage patterns."