TrustArc, a global provider of technology-powered privacy solutions for over 20 years, today announced the expansion of its partner programme, TrustArcConnect.  The programme provides a major opportunity for partners with expertise in GDPR and privacy to capitalize on the post-GDPR ‘enforcement’ era, which TrustArc expects to be characterized by growing demand for privacy technology solutions that make organizations’ compliance activities far more efficient and scalable.

Partners will resell TrustArc’s SaaS-based privacy platform, benefitting from recurring licence fees plus the ongoing opportunity to deliver additional service and support.

Philippe Ortodoro, TrustArc’s VP EMEA Channel Sales, said: “The reaction of most companies to the GDPR deadline was to throw resources at the problem, both people and money.  But GDPR is not a ‘fix and forget’ issue; it is a significant and ongoing commitment, and organizations are acutely aware that they must now find more sustainable and efficient ways to meet that commitment. They know, too, that technology is their route to that sustainability and efficiency.  This all means huge opportunities, right now, for partners able to offer privacy tech solutions such as TrustArc.”

The partner program expansion builds upon the foundation TrustArc has built over the past 20 years providing innovative compliance solutions to end-user organisations around the world. 

Chris Babel, CEO TrustArc, explained: “We are committed to meeting the privacy requirements of customers of all sizes, in all functions, and across all geographies. Our channel partners are key to meeting those market needs and helping us continue to connect customers around the world with our technology products.  TrustArc has committed extensive resources to enable channel partners to augment their existing capabilities and quickly expand their sales with privacy-related solutions. With 21 years of privacy industry experience and seven years of experience operating a proven platform at high scale, TrustArc provides a unique opportunity for channel partners to expand their offerings.”

The TrustArc Platform is designed to support virtually every privacy use case, and includes solutions to manage data mapping, risk assessments, website tracker scanning, consent management, and much more.

Today’s announcement come one year after TrustArc rebranded from TRUSTe, reflecting its transformation into a global provider of technology-powered privacy solutions.