Performance Horizon's SaaS Solution Opted by Azimo

Performance Horizon's SaaS Solution Opted by Azimo
02.08.2016 10:00 am

Performance Horizon's SaaS Solution Opted by Azimo

SaaS , Infrastructure

Performance Horizon, the global leader in digital partner marketing was selected for its SaaS solution by Azimo, creator of the world’s largest digital money transfer network. Performance Horizon’s proprietary technology will enable Azimo to migrate its affiliate programme internally and connect directly with top marketing partners that generate customer and channel growth for its money transfer services.

Azimo is a London-based company that facilitates international money transfers through the web and its mobile app. The company focuses on the underserved demographic of workers in Europe who regularly send money home to family in emerging markets around the world. Azimo’s affiliate programme plays an important role in acquiring customers who increasingly use mobile devices and applications to send and receive money.

“As an online-only service, the majority of our customers find and use us through some kind of digital channel whether web or mobile, and this creates the perfect ecosystem for a robust affiliate and partner marketing programme,” said Laura Bent, Head of Affiliates at Azimo. “Performance Horizon’s platform provides us with the granular data and reporting needed to optimise and grow our partner marketing efforts globally in tandem with our core business.”

Today, financial services companies are applying performance-based commercial models to acquire customers across a much wider range of digital marketing partners than traditional affiliates. By directly connecting and sharing data on one platform, brands and their marketing partners can optimise their digital strategy to increase revenue and partner earnings based on customer activity.

“We enable advertisers to pay marketing partners commissions directly in over 50 currencies worldwide, so we understand well the importance of making international payments quick and easy,” said Sean Sewell, Performance Horizon Co-founder and Senior Business Development Director EMEA. “FinTech companies like Azimo continue to disrupt how consumers move money around, and we look forward to providing the technology that will fuel growth for their partner marketing efforts.”

Related News

Fenergo Launches Fen-Xcelerate, A SaaS Client Lifecycle Management Solution for Mid-Sized & Boutique Financial Institutions

Fenergo, the leading provider of digital transformation and client lifecycle management (CLM)... Read more »

BPC joins Visa’s Fintech Fast Track Program

BPC today announced that it has joined Visa’s Fintech Fast Track Program, which makes it quicker and easier for fintechs... Read more »

additiv launches its KickStarter™ offering for DFS Wealth Management PaaS Platform on Microsoft Marketplace

additiv, a leading Software as a Service (SaaS) provider to the wealth management industry, launched in April 2020 an industry first: a rapid, risk-free route... Read more »

BNP Paribas Fortis has chosen Worldline to set up and operate its omni-channel Contact Service Center

Worldline [Euronext: WLN], the European leader in the payments and transactional services industry, has sealed a multi-year contract with BNP Paribas... Read more »

Global tier-1 bank, Itaú Private Bank International, selects Temenos to power international banking operations

Temenos (SIX: TEMN), the banking software company, today announced that Banco Itaú (Suisse) SA and Banco Itaú International, affiliates belonging to one of the... Read more »

Devexperts Launches DXtrade as a SaaS Trading Platform for FX/CFD Brokers

Devexperts, a software provider for the financial industry, launched DXtrade, a new SaaS (Software-as-a-Service) trading platform for the retail FX and CFD... Read more »

Magazine
ALL
Free Newsletter Sign-up
+44 (0) 208 819 32 53 +44 (0) 173 261 71 47
Download Our Mobile App
Financial It Youtube channel