Performance Horizon, the global leader in digital partner marketing was selected for its SaaS solution by Azimo, creator of the world’s largest digital money transfer network. Performance Horizon’s proprietary technology will enable Azimo to migrate its affiliate programme internally and connect directly with top marketing partners that generate customer and channel growth for its money transfer services.

Azimo is a London-based company that facilitates international money transfers through the web and its mobile app. The company focuses on the underserved demographic of workers in Europe who regularly send money home to family in emerging markets around the world. Azimo’s affiliate programme plays an important role in acquiring customers who increasingly use mobile devices and applications to send and receive money.

“As an online-only service, the majority of our customers find and use us through some kind of digital channel whether web or mobile, and this creates the perfect ecosystem for a robust affiliate and partner marketing programme,” said Laura Bent, Head of Affiliates at Azimo. “Performance Horizon’s platform provides us with the granular data and reporting needed to optimise and grow our partner marketing efforts globally in tandem with our core business.”

Today, financial services companies are applying performance-based commercial models to acquire customers across a much wider range of digital marketing partners than traditional affiliates. By directly connecting and sharing data on one platform, brands and their marketing partners can optimise their digital strategy to increase revenue and partner earnings based on customer activity.

“We enable advertisers to pay marketing partners commissions directly in over 50 currencies worldwide, so we understand well the importance of making international payments quick and easy,” said Sean Sewell, Performance Horizon Co-founder and Senior Business Development Director EMEA. “FinTech companies like Azimo continue to disrupt how consumers move money around, and we look forward to providing the technology that will fuel growth for their partner marketing efforts.”