MageMail, an advanced digital marketing and e-commerce SaaS solution provider for online retailers, announces the addition of Erik Bullen as CEO.

Erik Bullen has been helping to envision, build, and scale businesses since his first startup experience in college. His diverse career spans strategic, senior management, delivery, operational, and advisory responsibilities with startups, corporate NewCos, and enterprise innovation initiatives. His recent roles include VP of Global Services at Brightcove; a leading online video platform; VP of Digital Strategy and Innovation of Mobiquity; a digital engagement provider; and Executive Director at Frog Design, a global design and innovation firm. Erik also acts as a mentor at Techstars and MassChallenge.

MageMail's mission is helping online retailers to increase revenue through stronger customer engagement. Products include Uplift, a comprehensive but easy to install tool set for email marketing campaign automation with major ecommerce platforms such as Magento. Key features include abandoned cart recovery; product up-sells and cross-promotions; win-back campaigns; customer specific personalization; real-time inventory; and analytics. MageMail was founded by Kalen Jordan, a luminary in the Magento community, and is backed by FE International, the leader in SaaS M&A advisory services.

"I'm thrilled to join MageMail and to work with FE International and Kalen to build a world-class company. It's a startup with tremendous opportunity," said Bullen. "The team, the product, the market, and the culture are critical for success, and we have an extremely strong foundation in all four areas. We will continue to build products that our customers love, and FE International's backing will help us to invest in product development, sales and marketing, and customer success. Lastly, I'm invested in growing Boston's innovation ecosystem, so bringing MageMail to the area is a great win for us!"

"Erik's arrival will usher in a new era of development and growth for MageMail," said Ismael Wrixen, CEO of FE International. "The wealth of knowledge and experience he brings will help further support the business' fantastic clients and drive more success across the board."