Russia's largest bank launches new digital platform based on Backbase CXP

Russia's largest bank launches new digital platform based on Backbase CXP
21.04.2015 01:00 am

Russia's largest bank launches new digital platform based on Backbase CXP

Backbase, the customer experience platform (CXP) specialist, announced today that Sberbank, the largest Russian bank, serving 110 million customers, launched their new digital platform based on Backbase CXP.

Sberbank selected Backbase to support the transformation of their digital channels. First goal was to simplify their digital presence by merging 83, stand-alone, regional sites into one single digital experience. This will significantly enhance the overall customer experience and convenience for their customers.

“The new platform makes the interaction with the site for our customers much more convenient,” says Nikita Volkov, Senior Vice President of Sberbank. “And by providing personalized offers that may interest users, we can improve the efficiency of our digital cross- and up-sell campaigns.”

The project to revamp Sberbank.com started in summer 2014 and was ready for testing in December that year. Since going live, the online results grew by 3.5, not a small number given that Sberbank ranks as the 15th largest website in Russia based on traffic.

This increase in performance is mostly due to the fact that since the introduction of Backbase CXP, the marketing and business teams at Sberbank can now control their online marketing and online sales campaigns directly, without the need for IT support, being directly in control over their own digital strategy and increasing the time-to-market of new products, services and promotions.

“It’s an exciting time for Sberbank as it transforms its online presence into something powerful, informative and accessible,” said Jouk Pleiter, CEO of Backbase. “Sberbank chose Backbase as the foundation for its new digital strategy and we couldn’t be more pleased with the outcome of this first project. It’s a large bank that does business all around the world, and their online platform will offer an enhanced experience for its local and global customers that will use digital channels more and more."

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