Cognito has been appointed by Provenir, a global leader in AI-powered risk decisioning software, to lead its PR in EMEA.

The appointment will see Cognito develop and deliver a strategic PR programme to boost awareness of Provenir’s offering and showcase its capabilities to fintech, financial services and technology audiences.

Provenir helps fintechs, financial institutions, and payment providers make smarter and faster decisions by simplifying the risk decisioning process. Working with disruptive financial services organizations in more than 50 countries, it processes more than three billion transactions annually. Clients include BBVA, Klarna, Zilch and GM Financial.

Provenir brings together the three essential components needed – data, AI, and decisioning – into one unified risk decisioning solution to help organizations provide world-class consumer experiences. This unique offering gives organizations the ability to power decisioning innovation across the full customer lifecycle, driving improvements in the customer experience, access to financial services, business agility, and more.

Kim Minor, SVP, Global Marketing, Provenir, comments:

“With its deep experience in our sector, Cognito is the right agency to help us continue to build brand awareness in the region. . The team brings creativity, technical excellence and passion, and we’re very much looking forward to working together.”

Paul Bowhay, Director, Cognito, said:

“We are thrilled to be working with such a dynamic and innovative business as Provenir. The company has shown considerable growth in recent years and is working with some of the world’s leading fintech and retail banking organisations. We look forward to applying our expertise to help Provenir achieve even greater levels of success and brand awareness.”