For several years, iQ Credit Union has experienced consistent growth in membership, loans and assets, currently maintaining just under $1 billion in assets. To sustain its outstanding business performance, the credit union sought to optimize its use of data to strengthen member relationships, increase wallet share and identify additional opportunities for growth. With Baker Hill NextGen™ Business Intelligence, iQ Credit Union will transform data into strategy, giving the credit union a clearer view of their members’ needs, empowering the credit union to drive highly-targeted marketing offers and enhance the member experience. 

The Baker Hill NextGen™ Business Intelligence solution integrates all of a financial institution’s data to provide a complete visualization of profitability, delivering critical insight into an organization’s products, services, employees and account holders. This comprehensive perspective enables financial institutions to analyze, present and deploy targeted, strategic marketing and communications to increase profit and reduce risk. The solution helps banks and credit unions expand market share and ultimately, add value to each relationship.

“The more knowledge we have about our members and how they’re using our products, the better we can provide them with the services that best fit their needs, which is our top priority,” said DeWayne Ledbetter, senior vice president and chief financial officer of iQ Credit Union. “The actionable insight this solution provides will be particularly valuable as we expand and enhance the products we provide our members. With Baker Hill NextGen™ Business Intelligence, we are confident in our ability to execute dynamic marketing strategies and uncover opportunities for growth based on data.”

“We developed the Baker Hill NextGen™ Business Intelligence solution to help financial institutions maximize their potential and maintain a competitive advantage by leveraging one of their most valuable assets - data. With a comprehensive, data-driven view of a financial institution’s performance and profitability, executive leadership can make smarter business decisions for strategic planning and growth,” said Naseer Nasim, CEO of Baker Hill. “We believe iQ Credit Union’s strong, organic growth will only be enhanced through the increased visibility our solution delivers.”