AQRU plc, an incubator specialising in decentralised finance (DeFi),  announces today that its wholly-owned subsidiary, Accru Finance Ltd., has launched AQRU  Trend, a high-return cryptocurrency investment strategy designed to enable retail investors to diversify, capture market upside, limit market downside, and access the competitive returns available in the cryptocurrency market. 

While there are a number of cryptocurrency investment platforms available to enable investors to build and manage their investment portfolios, most of these solutions require retail investors to manually build and manage their investment portfolios. This process is not only challenging for many people who are only just starting to familiarise themselves with DeFi, but it can also result in investors missing out on potential investment opportunities. 

As a result, Accru Finance has launched AQRU Trend, a solution that actively tracks market movements and uses an algorithm that automatically assesses a weighted basket of ten leading cryptocurrencies – excluding stablecoins, security tokens, and tokens constituting specified investments – based on a number of factors such as price momentum and volatility of each coin. 

Using all this market information, AQRU Trend’s algorithm automatically adjusts the cryptocurrency basket to maximise customers’ potential returns while maintaining reasonable levels of risk. For example, if data suggests that the value of cryptocurrencies in the basket is likely to fall, AQRU Trend automatically reduces the weightings of the cryptocurrencies in the basket in exchange for USD Coin (USDC), a cryptocurrency designed to track the value of the  US dollar. By doing this, AQRU Trend can reduce the risk for customers, while still offering investors the opportunity to generate a yield of up to 3%.  

As well as balancing the investment portfolio in response to expected market changes, AQRU  Trend’s weighted basket is adjusted weekly to maximise customers’ potential returns. 

AQRU Trend is part of Accru Finance’s efforts to expand its service offering to enable retail and institutional investors to take advantage of all the opportunities available in DeFi. As part of these efforts, Accru Finance recently launched AQRU Exchange, an easy-to-use, cost-effective and secure cryptocurrency exchange platform that enables users to easily exchange their fiat currency, such as EUR and GBP, and existing crypto assets to other cryptocurrencies. 

Unlike other exchange platforms in the market, AQRU Exchange provides clear and transparent information about the fees and exchange rates typically incurred by investors in digital assets. Indeed, AQRU Exchange users are only required to pay a single one-off fee of  0.35% on the entire exchange value, and the exchange rates provided are on par with the rates usually offered to institutional investors. All fiat bank transfers in and out of the solution are free. 

Both AQRU Trend and AQRU Exchange are available on AQRU.io, Accru Finance’s easy-to-use and secure cryptocurrency trading platform. 

Philip Blows, CEO of AQRU, commented: “With the launch of AQRU Trend and AQRU  Exchange, Accru Finance is strengthening its presence in the DeFi sector by expanding its current portfolio beyond yield products. This enables investors to take a balanced portfolio approach to the opportunities available in the decentralised markets, without having to worry about taking on excessive levels of risk or hidden transaction fees. We are delighted to see  how Accru Finance is continuing to deliver on its commitment to developing solutions to ensure  our customers can experience DeFi at its fullest.” 

Kamelia Gankova, Managing Director of Accru Finance, commented: “Accru Finance is rapidly becoming a one-stop-shop for all consumers’ DeFi needs. The launch of AQRU Trend gives our customers instant access to a diverse cryptocurrency portfolio, carefully selected by our experienced team. The system will allow our customers to enjoy market rises, but by transferring their cryptocurrency into USDC, it also works to protect them from market volatility.  AQRU Trend and AQRU Exchange demonstrate Accru Finance’s continuing commitment to  bringing consumers the competitive returns available in DeFi.”