Virgin Money to Open Branch in the Style of Airline

Virgin Money to Open Branch in the Style of Airline
10.08.2015 01:00 am

Virgin Money to Open Branch in the Style of Airline

Retail Banking

Not content with having an actual airline, Richard Branson has decked out the newest Virgin Money branch in the style of a plane cabin, complete with a cockpit simulator playroom for kids.

The sixth Virgin Money 'lounge' on Haymarket in London has an entrance level where customers can watch TV, browse through banking information on a huge interactive touch screen display, or relax in front of a virtual fish tank, complete with virtual Richard Branson diver.

But things get surreal on the lower level, which has been designed in the style of the interior of a plane with real airliner seats, overhead lockers and floor lighting to guide the way. A cockpit children’s playroom is equipped with traditional and interactive games.

As with Virgin's other lounges, customers have access to free refreshments and snacks, use of iPads, free wi-fi access, televisions and daily newspapers.

Jayne-Anne Gadhia, chief executive, Virgin Money, says: "Our Lounges offer a perfect example of how we are different to other UK banks and how committed we are to delivering a unique and brilliant service to our customers. The new Haymarket Lounge pushes the boundaries of banking even further. Where else can you go, catch up with friends and enjoy a cup of tea while sitting in an airline interior?"

Virgin is not actually the first financial institution to opt for the plane theme. In 2013 Summit Credit Union packed an "inspiration branch" with stage set-style replicas of aspirational locations designed to help members visualise their dreams and goals. The site not only had an aeroplane but also a British-style pub.

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