TruNarrative platform commemorates the anniversary of its launch and prepares for further success with rebrand. 3th August 2021 – Leeds: Leeds based RegTech firm, TruNarrative are celebrating the third anniversary of its platform which has transformed the way businesses; onboard their customers, ensure compliance with regulation and prevent financial crime. Marking the occasion, TruNarrative unveils a new look, to ensure its brand reflects their innovative, forward-thinking technology and prepares the company for future growth. TruNarrative was founded in 2017 through a partnership between Yorkshire Fintech Entrepreneur, John Lord and Larry Smith, a high-net-worth serial technology entrepreneur from California.

The founding team included, John, Ryan Morrison, Mike Harriss and Dave Eastaugh – industry experts with over 100 years of combined experience in the data and technology space, had all previously worked together at GB group plc, where John was the group managing director. Their mission was to create a unifying platform for workflow, orchestration & decisioning for the prevention of financial crime, available to businesses of all sizes through Software-as-a-Service (SaaS) and Data-as-a-Service (DaaS) technology. TruNarrative now boasts sales exceeding eight figures and has many high-profile customers including some of the world’s largest challenger banks, gambling organisations and leading payment services businesses. TruNarrative’s customers benefit from the latest AI-driven Onboarding, Risk Rating and Transaction Monitoring technology for Fraud Prevention, and Anti-Money Laundering (AML). Delivered through their cloud-based SaaS, TruNarrative’s Risk & Financial Crime platform has close partnerships with over 100 pre-integrated third-party data sources covering 150+ countries.

In February of this year, TruNarrative also launched a simplified version of their technology, serving high street professional services, and have customers across accountants, lawyers, estate agents and procurement managers. The Technology firm currently employees over 60+ people in their Leeds office, and is set to expand significantly within the next twelve months. Unveiled in July, the rebrand sees TruNarrative make significant aesthetic changes across their product logo, website and marketing collateral.

“4 years ago my team and I had an idea, that financial crime, customer onboarding and compliance could be orchestrated in a single SaaS solution.That idea has now grown into one of the UK’s leading RegTech firms, employing 60+ in our office above Leeds Kirkgate Market.” John Lord, Chief Executive Officer & Co-founder at TruNarrative “Great to celebrate 4 years of the business and 3 years of our live solution, with a brand new aesthetic. Our platform has undergone many changes in the last 3 years, and continues to evolve to meet customer and market demands. Now is the right time to refresh our brand, as we begin the next chapter of TruNarrative.” Ryan Morrison, Chief Operating Officer at TruNarrative “We set out to use technology to protect businesses and consumers from the threat of fraud and anti-money laundering. The TruNarrative platform is a trusted part of many organisations compliance and financial crime prevention strategies. Making sure that criminals are unable to defraud consumers or launder money from illegal activity into the financial system.” Mike Harriss, Chief Revenue Officer at TruNarrative

“As an investor in high growth SaaS platforms, it has been a pleasure to work with John and the TruNarrative team, helping them become the leader in a new space with ‘a single unifying platform’ to prevent financial crime. We are privileged to be based in Leeds, not only because it’s becoming the fastest growing Fintech hub in Europe, but because the talent pool from the local community, universities and colleges is almost unsurpassed in any European conurbation.” Larry Smith, Co-founder of TruNarrative