Wealthify, a leading savings and investment service, has today announced the launch of its new proprietary platform, significantly enhancing its in-house capabilities. This development marks a major step in the company's plans to scale and grow its business.

The platform, built entirely in-house, enables Wealthify to assume control over most back-office functions, resulting in faster payments, improved trading processes, and a more streamlined customer experience. This innovation will also facilitate the rapid introduction of new products.

This launch follows the introduction of Wealthify’s Instant Access Savings Account, powered by ClearBank, in February, which expanded Wealthify’s offerings from investments to include savings. ClearBank continues to provide essential banking services, while Clearstream offers custody services and trade execution.

Since its inception in 2016 and its acquisition by Aviva in 2020, Wealthify has seen remarkable growth, increasing in value tenfold and significantly contributing to local employment by quadrupling its full-time employees. The platform is increasingly becoming the preferred choice for retail customers seeking smarter ways to grow their money.

Michael Ashford, founding member and Chief Technology Officer at Wealthify, commented: “We are really proud to launch our new platform, built entirely in-house using the latest cutting-edge technology to deliver what we believe is the best customer experience on the market. This is a game-changer in the savings and investment industry and sets the scene for big things to come.

“In our quest to deliver a perfect operating model that would drive efficiencies for us and our customers, we had the vision and the technical capability to build a low cost – high automation platform ourselves and have spent the last 2 years doing so.”

“Our model combines the latest technology, investment expertise and unparalleled customer service, to provide customers with a truly unique experience. We are confident that our customers will see the benefits of our approach, and we look forward to helping them achieve their financial goals in the years to come.”