Virgin Money Giving, the not-for-profit fundraising site, has teamed up with Worldpay to roll out its new online payments platform in time for the 2017 Virgin Money London Marathon.
Supporting more than 100,000 fundraisers every year, Virgin Money Giving wanted a payments provider that could help it improve the online customer journey. With over 3,000 donations made every hour ahead of major events such as the London Marathon, Virgin Money Giving wanted a provider with experience of processing high volumes of traffic during peak times.
Working closely with Worldpay, Virgin Money Giving has completely redesigned the online donor journey, making it quicker and easier than ever for donors to give and optimising its website for mobile users, delivering a more responsive customer experience and faster checkouts.
Jo Barnett, Executive Director at Virgin Money Giving said: “When donating to charity, people want to be able to give easily and safely, wherever they are and using whatever device they choose. Our new partnership with Worldpay will enable people to do that and, combined with Virgin Money Giving’s commitment to pay charities their funds quickly and at a minimum cost, this will help to increase charitable giving in the UK.”
James Frost, CMO at Worldpay said: “Online giving has soared in recent years, as consumers appreciate the simplicity and security of digital donations. Brits in particular are renowned for their generosity when it comes to giving, with runners at last year’s London Marathon raising nearly £60 million for good causes. Online is a vital channel for bringing in donations and we are proud to be partnering with Virgin Money Giving, to help customers donate in a simple, secure and more convenient way.”