Mastercard today announced the launch of Market Trends, an interactive platform providing a comprehensive view of payments insights, competitive intelligence and industry trends for banks and financial institutions in Europe. From research on more than 2,000 cards across 34 markets to thought leadership on Open Banking, Blockchain and other trends to analyses of 22 top fintech players, Mastercard Market Trends provides a simple, curated view of reliable research – all in one place.
Mark Barnett, President, Mastercard Europe comments: “Mastercard Market Trends delivers a single point of access to the key information banks need to inform smarter decisions with better outcomes. With insight into the most cutting-edge trends and consumer needs, they can identify and deploy the technology and initiatives that will super serve their customers and adapt to the constant evolution in how people shop and pay.”
Mastercard Market Trends includes five key features:
This platform is available now for issuers across Europe, with plans to expand outside Europe soon.