Family Office Networks announced today the launch of an online technology platform that offers family offices access to alternative investment products. The new Alternative Investments Platform can be accessed at FONALTS.com and is the first phase of Family Office Networks' financial technology platform expansion.
The platform allows family offices to view, list and co-invest in investment opportunities that have been offered to a community of over 10,000 single and multi-family offices. It will include alternative investment products such as private equity, real estate, direct, sponsored and venture backed transactions. Family offices will utilize the new technology to simplify the investment process in private placement transactions and will be able to filter transactions by key parameters such as size, industry, current round and geography.
"The direction the market is going in is clear. More and more transactions are getting done digitally," said Andrew Schneider, Founder and CEO of Family Office Networks. "In the last 18 months we have seen companies such as BlackRock, KKR and UBS invest hundreds of millions of dollars in similar technologies. Our new platform stands out because we have the strongest distribution network of family offices seeking to allocate into alternative investments."
The new family office platform simplifies the investment process and makes it as efficient as possible for families who want to identify and invest in asset managers and other operators. The overall intent is to get more transactions completed online in a community that is open almost exclusively to family offices and accredited investors. In addition, the platform will be accessible by family offices as well as other broker-dealers and financial advisors with significant family office clients. A mobile app is also under development and will be launched later this year.