Railsr Launches Insights to put Brands in Control of Their Customers’ Embedded Finance Experiences

  • Personal Finance
  • 23.11.2022 11:00 am

Railsr, the leading global embedded finance experiences platform, has launched Insights, a dashboard to empower brands to track, manage and enhance the end-to-end experiences of their customers.

Visibility of embedded finance experiences across an entire customer portfolio was previously more difficult and time intensive; involving collating data and navigating various APIs and databases. Now, Railsr customers can access data-driven insights across their customer base, allowing them to identify and understand trends and optimise the end consumer product.

Insights allow brands to track customer data such as account approval rates, card activation rates, the average time to first conduct a transaction, the average transaction amount, average balances, where transactions are made, and total spending. By selecting specific display filters such as time frames, businesses can also track their progress against KPIs, and identify areas for improvement.

“Businesses that process transactions naturally harvest unquantifiable amounts of data on their customers and spending habits, but that data has previously been hard to uncover,” explains Stuart Gregory, Chief Operating Officer of Railsr. “But used alongside Railsr’s other turnkey solutions, Insights can unlock the power of that data, help brands fine-tune those experiences, and engage with new and existing customers. More insight puts businesses in the driving seat, and allows them to manage and improve their own financial service offerings. ”

"We needed a dashboard for a 360 view of end-user activity,” said Yanki Onen, founder of Wamo.io. “Insights not only powered us with the overview but also the breakdown of the data to multiple tiers. Making data-driven decisions is now only one click of a button away."

Insights come as standard to new Railsr customers and is immediately available to both Cards-as-a-Service and Credit-Card-as-a-Service (CCaaS). Railsr will also be rolling out IaaS across its Banking-as-a-Service (BaaS) products in the next quarter.

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