TotallyMoney, the fintech with a focus on the UK’s financially under-served has surpassed the five million customer milestone:

• The free financial app puts people in control of their open banking and credit report data, providing personalised plans, products and insights to unlock a life of more choices
• App engagement reached an all-time high during the first quarter of 2023* —  while data shows that people who use TotallyMoney have a better credit score**
• They’re rated ‘Excellent’ by customers, with 4.5 stars and almost 15k reviews on Trustpilot, 4.7 stars on the App Store, and 4.6 on the Play Store†
• Is recognised by Best Companies as one of the UK’s top employers — 6th in financial services, and the 27th best mid-sized company nationally‡

A leader in collaboration, TotallyMoney partners with industry bodies, fintechs, lenders and credit reference agencies to encourage financial inclusion and better customer outcomes.

Creating a fairer financial world for five million people

With a belief that people’s data should work for them, not against them, TotallyMoney is on a mission to help everyone move their finances forward. It does this by analysing open banking and credit report data, and creating personalised plans, products and insights so customers can unlock a life of more choices.

Last year, TotallyMoney commissioned PwC to carry out research which found that 20.2 million UK adults are financially ‘under-served’ — up 50% in the last six years, while an additional 8.9 million are ‘financially fragile’. These numbers make up one in every two adults — and is who TotallyMoney is focused on supporting§.

TotallyMoney is top-rated across review platforms, driven by its focus on financial inclusion, and fair and positive customer outcomes. Its Customer Operations team has received 70% gold customer satisfaction ratings during 2023, and maintains an average customer first-response time of under one hour‖.

The company management team is dedicated to creating a diverse and inclusive workplace, where people enjoy what they do and feel empowered to deliver their best work. An independent survey by Best Companies found that 91% of staff “love working for this organisation”, and recognised TotallyMoney as one of the UK’s top employers.

Alastair Douglas, CEO of TotallyMoney comments:

“While we’re delighted to announce that five million people have chosen to gain financial momentum with TotallyMoney, almost 30 million find themselves under-served, or struggling to make ends meet.

“The financial services industry is broken — which is why we’re shifting the balance of power, and putting people in control of their own data to create a system which works for all.

“The past three years have pushed people to the brink, meaning our free service is now more important than ever. This is reflected by the growth in engagement with our app, which reached an all-time high during the first three months of this year.

“What’s more, we know we’re able to make a real difference to our customer’s lives —  with data showing that users of our app have a better credit score. This achievement is a real testament to the people of TotallyMoney —  who day in and day out, show dedication to our mission of helping everybody move their finances forward.

“The next phase of our journey involves the launch of new and innovative features enabled through industry collaboration, which will encourage financial inclusion and help people to unlock a life of more choices”.