Financial wellbeing platform, Claro Wellbeing, and expert in global pay solutions, CloudPay, have announced a new partnership to provide financial wellbeing and education via the CloudPay NOW app.

Claro Wellbeing, the financial education and wellbeing provider, which offers financial coaching, e-learning courses and webinars, is providing engaging financial content to CloudPay to give users of the app additional wellbeing support and money-related advice.

The additional wellbeing support for individuals will feed into the CloudPay NOW app, providing users with everything from pay transparency, flexible payment options and wellbeing support all in one place. This includes snappy, short-form videos and comprehensive articles on key financial topics, such as investing, saving and budgeting, that will be delivered regularly to every customer.

Josep Elias, Chief Strategy Officer at CloudPay says: “This new partnership with Claro Wellbeing will provide CloudPay NOW users with additional financial guidance and support at a time when budgets are increasingly being stretched. Our Pay On-demand solution – which is available on the CloudPay NOW app – is the only one of its kind to provide a truly global reach, ensuring that users for any business have a consistent experience no matter where in the world they work.

“With the rising costs-of-living continuing to impact household budgets, we remain focused on providing additional support to workers worldwide. While our Pay on-Demand solution gives our customers the ability to better control the flow of their pay, the additional input from Claro Wellbeing will allow users to access regular, new financial wellbeing content that is relevant to the latest developments in the global economy. I’m excited to see this partnership develop and grow.”

Galina Barengo, head of partnerships and chief of staff at Claro Wellbeing, says: “We’re really excited to partner with CloudPay and provide its customers with our expert-created content. Our goal is to work with companies, like CloudPay, that prioritise their customers’ financial literacy and improve their overall experience by providing carefully curated financial educational content.

‘By licensing our content, firms can boost customer engagement and improve end users’ understanding of financial products. Research shows an undeniable link between financial literacy and uptake of financial products, such as savings, investments and pensions.

Ms Barengo adds: ‘At Claro Wellbeing, we are committed to making a positive impact on the financial wellbeing of individuals, and we strongly encourage other financial firms to join us in this mission by prioritising financial education and literacy of their customers. Together, we can empower consumers to take control of their finances and achieve better financial outcomes.”

Employees using the CloudPay NOW app simply have to click on the ‘wellbeing’ icon and then ‘Financial’ to view and engage with Claro’s financial wellbeing content.