Ziglu, the personal money app and fully FCA authorised Electronic Money Institution, has announced the appointment of Daniel Sale as Marketing Director.

Daniel brings a wealth of experience as a senior marketer at fintech and financial services firms, driving growth in companies. He joins Ziglu as it continues on its trajectory of product growth and international expansion. In his new role, Daniel will be firmly focused on further building brand awareness, market presence, customer engagement and ultimately increasing the company's base of users.

Commenting on his appointment, Daniel Sale, said: "Ziglu is at the forefront of driving uptake of digital currencies, at the moment of their long-awaited breakthrough as a recognised asset class. It is genuinely exciting to be joining Ziglu as it empowers its users to dip their toes in the water and easily invest in crypto. I am very much looking forward to helping drive the awareness and continued acquisition that Ziglu’s vision and product deserves. It’s great to be joining such an accomplished team, responsible for delivering so much already, and to be a part of Ziglu’s growth story.”

Mark Hipperson, Chief Executive Officer at Ziglu, said: “I am delighted to welcome Daniel Sale to the Ziglu leadership team. His pedigree as an industry trailblazer, successfully building companies, will be invaluable as we build our brand internationally. The fact that we have been able to attract someone of Daniel’s calibre is a great endorsement of the strength of our service and growing reputation. Daniel will be a great addition at Ziglu and we welcome him to the incredibly talented team.”

Daniel joins the company following the highly successful close of its crowdfunding round at the end of 2020. The campaign, the largest Seedrs equity raise of 2020, was more than five times oversubscribed, and the company has now raised £11 million during 2020. These funds will enable Ziglu to expand both its technology and product teams and become a truly global challenger. 

Ziglu is authorised by the Financial Conduct Authority (FCA) as an Electronic Money Institution (EMI) and is one of the first digital currency companies to be registered under the UK’s 5th Money Laundering  Directive. Ziglu offers an account for the digital age, with traditional & digital currencies managed seamlessly in one app. The cryptocurrency platform gives everyone easy access to digital currencies including Bitcoin, Bitcoin Cash, Ether, and Litecoin. Increasing financial inclusion by providing greater accessibility and control across all currencies with instant and secure digital money management.