Zichain, a crypto finance company, is pleased to announce the appointment of Mr Alexander Borodich to its Advisory Board.

Mr Alexander Borodich is a pioneer in the fields of innovation and blockchain, a venture investor with over 70 projects worldwide, and a digital media strategist. He is the founder of Universa Blockchain and VentureClub, Russia's leading crowd investment platform and investor club. Alexander is a former Marketing Director at Mail.ru Group. His key interests are internet of things, cloud computing, and smart cities. Mr Borodich holds PhD from the Moscow State University School of Economics and Mathematics, Master's Degree in Marketing from Russia's National Research University Higher School of Economics, and MBA from Stockholm School of Economics. He is an active mentor and a lecturer at the Higher School of Economics.

Zichain combines the management team's extensive experience in the world of traditional finance with the cutting-edge technology. The company is developing four simple and safe products that will allow everyone to successfully invest into cryptocurrencies, track the performance of their investments, and receive the latest crypto market data.

Zichain's Advisory Board has been created to provide strategic guidance and valuable technical advice to the company's management team. It will also support Zichain in accessing new growth opportunities. Mr Alexander Borodich will be working together with Mr Jun Hao and Mr Bogdan Fiedur, who joined the Advisory Board earlier this month.

Zichain's CEO, Mr Khachatur Gukasyan, said: "I am honoured to welcome Alexander onto our Board. Being a legendary figure in the world of blockchain technology, he brings in his invaluable knowledge and unique experience. I am very pleased that he is sharing Zichain's aspirations of becoming a leader in crypto finance."

Alexander Borodich commented: "I'm delighted to be joining Zichain at such an exciting time of the company's development. I believe in their ambition and I look forward to working with such a dynamic team and supporting their vision of pioneering the world of blockchain finance."