London-based fintech Pozitive Payments, the soon-to-be-launched financial services offering from tech-first utilities and business solutions firm PE, has appointed Alex Daly as its new chief financial officer (CFO).=

Headquartered in Canary Wharf, and with operations across three continents, PE is a smart tech company and one-stop provider of sustainable utilities, telecoms, electric vehicle charging and business solutions to UK SMEs.

Alex brings to his new role over 25 years of finance, risk, and corporate governance experience, and joins Pozitive Payments from UK ethical financial services company Algbra, where he also served as CFO. He’s a non-executive director at the UK’s largest peer-to-peer lending platform FOLK2FOLK and he previously held the posts of CFO and CRO at both Ask Inclusive Finance (AskIf), and the government-backed Start Up Loans Company.

In his new role, Alex is tasked with overseeing the Pozitive Payments’ finance team, including reconciliation and settlement functions, as well as developing the company's products for lending and liquidity management capabilities. When it launches, the fintech start-up will provide the nation’s 5.5million SMEs with a new suite of customer-centric financial products and services developed to meet their exact needs.

Commenting on the new appointment, Mike Peplow, CEO at Pozitive Payments, said Alex brings “expertise and years of SME finance knowledge to his role, alongside his vast experience in building and scaling regulated financial services businesses”.

He continued: “We’re delighted to make such a high calibre appointment, which supports our ambitions to rapidly become one of the UK’s leading providers of financial services to the nation’s currently underserved SME market”. 

Alex Daly said: “At Pozitive Payments we’re focussed on servicing the UK SME sector with a broad range tailored, great value financial products, and support, that are easy to access and operate and will help them to grow. These include payment accounts, card acquiring, liquidity management and loyalty and rewards. 

“I’m delighted to be on board, pre-launch, to scope out and finalise our strategy and to help lead its roll out to support SMEs, as the backbone of our economy.”