Device connectivity and business intelligence leader Tweakker, part of Spirent Communications' Device Intelligence business unit, today announces the appointment of Jacob Barlebo as vice president Sales. In this role, Barlebo will be responsible for managing Tweakker's global sales teams, new business and partner development, and marketing.

Dennis Juul Poulsen, general manager of Tweakker, comments, "We welcome Jacob Barlebo to Tweakker's senior management team. He brings considerable expertise and knowledge of the carrier and virtual carrier world and will be instrumental in maintaining and building Tweakker's fast developing connectivity revenues from the global carrier world and driving our unique offerings in the emerging Internet of Things (IoT) business."

Barlebo began his career as a business development manager with DHL Worldwide Express. After a decade of business management experience with this fast moving blue chip, he moved to online recruitment firm StepStone to manage field sales and key accounts.

The year 2002 saw Barlebo begin his communications career becoming country manager, Denmark and Finland, for Genesys Conferencing. Five years on, in 2007 Barlebo began his IT career with his appointment as sales manager, Denmark and Norway, for IT security and systems management firm NetIQ. Subsequent to a highly successful period with this firm, he joined IT security and consulting firm FortConsult as international business development manager.

Prior to taking up his new position as vice president of sales at Tweakker, Barlebo was sales and marketing director for MVNO CRM & billing platform provider CDRator A/S selling CRM & BSS solutions to global network carriers, mobile virtual network enablers (MVNEs) and mobile virtual network operators world-wide.

What Barlebo's teams will be selling …

Tweakker enables MVNOs to build brand confidence and better profit from average revenues per user (ARPU). With Tweakker, MVNO's have no upfront costs; only a monthly fee is charged based on user connectivity numbers.

The Tweakker Device Intelligence Cloud solution uses highly accurate device intelligence data trusted by over 100 carriers. Accurate device data is particularly important in the MVNO segment because many customers bring their own devices into the MVNO's network (BYOD).

Spirent is the only device intelligence vendor on the market that runs a daily proven in-house verification program for device data, device settings and analytics. Each day, all Spirent's 100 plus operator customers are provided new verified data, while other device management vendors offer only monthly updates, with hot updates on separate order.