TransUnion, a global information and insights company and one of the UK’s leading credit reference agencies, has appointed Sam Welch as its new Chief Revenue Officer, and Celso Nogueira as its new Chief Strategy Officer. Both leaders will serve the business across the UK and Europe in their new roles.

Sam Welch will lead TransUnion’s go-to-market strategy across the region, driving sales and overseeing client relationships. He has held senior leadership roles within the business since joining in 2019 as Strategy and Planning Director and brings more than 22 years of strategy, commercial and operations experience across a range of sectors.

Speaking on his appointment Sam said: “I’m really looking forward to my new role, as TransUnion continues to focus on how we can utilise the power of data and analytics. This focus will help us build trust between our clients and their customers and enable their businesses to flourish by making better decisions and delivering the smooth customer journeys that today’s consumers expect.”

Celso Nogueira joined TransUnion’s Brazilian business eight years ago as Head of Strategy and Planning and transitioned to working within the UK business during 2022, bringing to the local team his knowledge and insights into Open Banking. In his new role, he will be responsible for implementing TransUnion’s UK and Europe strategies, along with overseeing any new investment or acquisition activities.

“TransUnion is well positioned to realise the significant opportunities for growth that are presented by the UK and European markets. So, with consumers central to our thinking, we will continue to develop the innovative solutions that will address the key challenges facing our clients,” said Celso.