Moneybox, the app-based digital wealth manager, has appointed Smith Forte as its Chief Product Officer.

As Chief Product Officer Smith will oversee the Product and Design teams at Moneybox, helping drive the overall vision and product strategy to continue building the UK’s category-defining wealth management platform to help people turn their money into something greater. The announcement follows a series of senior hires at Moneybox in the last year to strengthen its executive and senior leadership teams.

Moneybox, the award-winning digital wealth manager, has seen exponential growth since its launch. Starting with investing through its now-famous roundup feature in 2016, today Moneybox brings saving, investing, home-buying, and retirement services together into one simple app so people can reach their goals and build wealth with confidence throughout their lives. The platform currently supports more than 850,000 customers and has more than £3bn in assets under administration. Earlier this year Moneybox completed a successful £35m Series D, followed by a record-breaking crowdfunding campaign.

Smith brings with him over 25 years of experience in product strategy, design and operations, with a focus on fintech. He joins Varo, the first neo-bank to be awarded a national banking charter in the US, where he served as Chief Product Officer. Prior to Varo, Smith was Chief Product Officer at Acorns, where he helped turn the industry’s first micro-investing app into a diversified financial wellness product used by millions to grow their wealth.

Charlie Mortimer, co-founder of Moneybox, commented: “We’re excited to have Smith on board with us, as he brings with him immense experience in the world of product design and strategy to help people achieve their financial goals. Our mission at Moneybox is to help people build wealth with confidence so they can enjoy life, today and tomorrow. Smith’s unique skill set and demonstrated passion for delivering exceptional products and customer experiences, will be invaluable in ensuring excellence and cohesion across our products, and enhancing the customer experience as we continue to build our offering to help people on their financial journeys.”

Smith Forte, added: “I am thrilled to join the Moneybox team and be a part of their exciting journey. I’ve been really impressed with the commitment Moneybox has demonstrated to helping their customers achieve their financial goals, and its exponential growth paired with consistently strong customer reviews is a testament to this achievement. Joining the business at a time when personal finances and the economy are under strain, I believe the Moneybox mission is more relevant than ever. I’m excited to help the Product and Design teams continue to build products and experiences that really work for customers, and truly help them on their financial journeys.”