Sberbank welcomes David Rafalovsky as Executive Vice President

  • People Moves
  • 12.12.2018 08:03 am

On December 10th 2018 the Sberbank Group announced the appointment of David Rafalovsky as Executive Vice President. 

David will report directly to the CEO and Chairman of the Executive Board of Sberbank. David will continue to perform his duties as CTO and Head of Operations and Technology of the Sberbank Group.

In his role, David will be responsible for overseeing the implementation of the Group’s technology strategy, including a cutting-edge business application platform, innovative architecture for cloud infrastructure, an advanced corporate data analysis platform and AI technology. David will also manage Sberbank’s tech laboratories in addition to rolling out the main Agile operating model.

The First Deputy Chairman of the Executive Board of Sberbank Lev Khasis, who previously headed the Technology Block, said: “David fits in very well at Sberbank and has already made a significant contribution to our technological development.”

Herman Gref, CEO and Chairman of the Executive Board of Sberbank, commented: “To carry out Sberbank’s 2020 Strategy we need to pay more attention to IT and develop advanced technological platforms, by doing this we will be able to deliver a new wave of innovative products to our clients, which is crucial for our transformation into a technological company. I am confident that David’s outstanding leadership qualities, broad experience and deep knowledge of IT will help us accelerate our technological transformation. I’d like to thank Lev Khasis, who has overseen the Technology Block for more than five years. During that time, Sberbank has made a giant leap forward in terms of technological and operational development, and created world-class IT capabilities. I am also grateful to Lev for helping David enter his role smoothly and efficiently.” 

Marketing and Communications 

Sberbank has decided to strengthen its Marketing and Communication departments and transform them into one function responsible for promoting and growing not only the banking business, but also the entire Sberbank Ecosystem. 

Accordingly, it has been decided to reassign the First Deputy Chairman of the Executive Board, Lev Khasis with effect from December 10 2018. In addition to developing and coordinating the Ecosystem, he will be responsible for overseeing Sberbank’s Marketing and Communications Department (MCD). 

Administration of the MCD will continue to be led by Tatiana Zavyalova, Senior Vice President of Sberbank, who will report directly to Lev Khasis. 

The MCD is responsible for advertising and marketing communications, the brand, Sberbank Group’s pricing policy, market and client research, the promotion of its products and client services, and also the Group’s internal and external communications.

“The level of competition for digital business is increasing. Therefore digital marketing skills, the growth of business via original mechanisms, the creation of new methods to attract and retain clients is critical. These are some of the key tasks for the MCD as the division responsible for the competitive ability of our Ecosystem. 

In addition, we plan to develop marketing competencies not only as an internal service, but also as a client service - another source of revenue for the Sberbank Group. 

This is why I have decided to bring both the Marketing and Ecosystem development divisions together. These divisions, on top of his other duties, will be headed by First Deputy Chairman of the Executive Board, Lev Khasis,” commented CEO and Chairman of the Executive Board of Sberbank, Herman Gref.

Related News