Riverbed®, The Digital Performance Company™, today announced the appointment of Remco Postma as Channel Director for Northern Europe. In his new role, Remco will be responsible for Riverbed’s regional channel strategy and expanding Riverbed’s partner landscape in Northern Europe to drive growth, in-line with the company’s global channel ambitions. He reports to Paul Higley, Vice President, Northern Europe.

Riverbed’s 2019 channel focus revolves around a number of key initiatives. Firstly, to recruit new strategic partners that will focus on Digital Experience Management; as well as continue to develop the business’ SD-WAN footprint with a subset of existing Riverbed Rise partners. In addition, over the next twelve months, Remco will play an instrumental role in helping to increase Riverbed’s partner-initiated business, and finally, drawing on the outstanding expertise within the Riverbed team, the company will look to drive closer engagement between field sales and some selective partner organisations.

Commenting on Remco’s appointment, Paul Higley, Vice President, Northern Europe said: “Remco’s extensive experience developing strategic, and mutually-beneficial partnerships aligns him with Riverbed’s channel approach and our commitment to collaborating with the leading industry innovators on where to invest and grow their business around the Riverbed portfolio. I’m thrilled to welcome him on board to spearhead new business opportunities in Northern Europe. We’re confident he will drive the evolution of Riverbed’s partner landscape and ultimately help our partners succeed in a complex business environment.” 

Remco adds: “I’m really excited to be joining Riverbed. As digital transformation continues to gain momentum across Europe, Riverbed is perfectly placed to deliver a powerful combination of Digital Experience Management and Next-Generation Infrastructure solutions that will help organisations solve customer challenges and achieve their strategic goals. I’m looking forward to working with all of our partners across Northern Europe to capture these new market opportunities.”

Remco brings 24 years of experience in the IT industry to Riverbed. In his previous roles at Dimension Data, AppSense (now Ivanti) and Intel Security (now McAfee), he was responsible for leading and executing the profitable growth and relationships with global system integrators such as HP and Fujitsu, as well as regional channel partnerships. From pioneering strategic channel alliances to cybersecurity, and delivering sales growth, he is passionate about leading teams and creating innovative working environments that build businesses of the future.