Reward Finance Group has strengthened its North West team by promoting Harriet Gibbs as the company’s first ever sales director, to drive forward business growth and deliver high-performance funding.

Having established itself as the original and leading authority in the alternative finance industry, Reward has worked to fill the gap in the market left by traditional funding.

Harriet, who has over 10 years’ experience in the finance sector and has been part of the Reward team since 2021, will lead the sales team at its Manchester office. She will play a key role in expanding the lender’s introducer and broker network, and work to build stronger connections with customers.

In addition to the above, Harriet will also be responsible for developing and executing the company’s sales strategy, with the aim of doubling lending capabilities in the region over the next few years. She will also help launch the upcoming expanded product offering.

Commenting on her new role, Harriet said: “Reward is a leading provider in the alternative finance space. We help clients achieve growth and success thanks to our unique, fast and flexible funding solutions.”

“Over the last three years I have worked shoulder to shoulder with clients and colleagues at the forefront of the industry, and I’m looking to build on this in my new role with an ambitious and energetic team behind me.”

Steve Noble, Reward’s regional managing director, added: “It is a very exciting time at Reward, and this investment in the team allows us to better help entrepreneurial people and businesses thrive. Reward has set the standard in alternative finance by creating dependable funding through an expert team, and Harriet will be driving that even further. Not only does this reinforce our commitment to the industry, but it also shows our ambition for the future.”