In this role he will be responsible for innovative initiatives that impact or relate to Dutch large corporates and the bank’s international Food & Agri activities.

Roland van der Vorst: “I am really looking forward to helping the bank and its clients to innovate. As a global player, Rabobank has a unique position to not only be of value to its clients, but also to influence the global food challenge. I also believe in the bank’s cooperative character. Cooperation is an asset that will help us cope with some of today’s most complex challenges. My new role offers me a great opportunity to have a positive impact.”

“I would like to thank all my colleagues at FreedomLab and Dasym for the inspiration and opportunities they have given me to build FreedomLab into what it is today.”

Jan van Nieuwenhuizen, member of the Rabobank Managing Board: ”We look forward to welcoming Roland. With his broad experience and background, he is the right person to give innovation a positive push forward.”

Roland will leave his position as Managing Director of FreedomLab. He will remain active as a professor in the faculty of Industrial Design Engineering at TU Delft. He will also continue to write his weekly column in the Futures section of the Saturday edition of Het Financieele Dagblad.