Payabl. Appoints Esfira Zakas as Chief Marketing Officer

  • People Moves
  • 10.07.2024 01:35 pm
payabl., one of Europe’s leading PayTech companies, today announced the appointment of Esfira Zakas as its new Chief Marketing Officer (CMO). The newly created role supports payabl.’s ambitious plans to continue its rapid growth across Europe. Esfira has been promoted from Head of Marketing into the new role, evidencing payabl.’s commitment to leveraging internal talent and fostering inclusive leadership.  
Esfira Zakas has over ten years of experience in marketing communications, most recently within payabl.’s own marketing team. Prior to payabl., Esfira’s experience spanned multiple industries including venture capital, engineering and logistics companies, allowing her to bring a fresh approach and new ideas to the company. Her deep understanding of payabl.’s brand and strategic vision makes her an ideal CMO to work alongside the rest of the C-suite to lead the business as it continues to grow and thrive.  
During her nearly two-year tenure at payabl., Esfira has more than tripled the size of the internal marketing function and led a company re-brand to position the company as an agile and innovative partner for merchants. These steps reflect the company’s commitment to marketing and is evidenced by the company’s recent recognition as Best Business Payments System for the Commerce Ecosystem in the PayTech Awards.  
"This appointment is a testament to Esfira’s role in payabl.’s recent success and positions our team for even further growth as we continue our global expansion,” said Ugne Buraciene, Group CEO of payabl. “I’m also pleased to add another experienced woman to our leadership team which helps to address the current gender imbalance in fintech.”
“I’m honoured to be taking on this new role at payabl., and incredibly excited to continue to play an integral role in the success of the business,” said Esfira Zakas. “Throughout the nearly two years I’ve been with payabl, we’ve evolved our marketing function considerably and built a team of talented marketing professionals. I’m eager to continue this to achieve our overall strategic goals alongside payabl.’s C-Suite.”
With this appointment, payabl. continues to demonstrate its dedication to creating a diverse and inclusive leadership team that can navigate the complexities of the evolving financial technology landscape. Notably, 60% of the leadership team at payabl. is now female.

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