Based in Dublin, McDonnell will spearhead MiFinity’s innovation strategy, with a key focus on accelerating the integration of artificial intelligence (AI) throughout the company’s infrastructure to enhance product offerings and operational efficiencies further.

Paul Kavanagh, CEO of MiFinity, welcomed McDonnell to the team, stating: “We’re thrilled to have Linus join MiFinity in this critical role. His deep expertise in productising and scaling technology solutions coupled with his previous roles in the iGaming and Payments sectors, notably at Paddy Power Betfair, makes him the perfect fit for driving our strategic vision forward. His focus on AI implementation will be pivotal in enhancing our infrastructure, allowing us to better serve our clients by delivering even more advanced, efficient, and secure payment solutions.”

As Chief Innovation Officer, McDonnell will continue to innovate and scale MiFinity’s technological framework and drive forward the development of cutting-edge solutions for MiFinity’s global partners. By leveraging AI and other advanced technologies, McDonnell aims to drive greater operational efficiency, enhance customer experiences, and support the company’s growth within the fintech and payments space.

Linus McDonnell brings over 21 years of experience in cloud technologies, system architecture, and digital transformation to his role at MiFinity. As a highly accomplished IT executive, McDonnell has a proven track record of building high-performing teams and driving technology strategies to meet the evolving needs of the fintech market. His expertise spans cloud computing, cybersecurity, product innovation, and team leadership – all critical components that will contribute to MiFinity’s continued leadership in the payments industry.

Prior to joining MiFinity, McDonnell held senior leadership roles at LeasePlan Digital and Paddy Power Betfair, where he delivered key advancements in cloud platform development and operational efficiencies, contributing to significant business growth. His experience managing global IT projects and developing strategic roadmaps uniquely positions him to lead MiFinity’s innovation agenda and ensure the company stays at the forefront of fintech advancements.

With Linus McDonnell’s appointment, MiFinity is poised to accelerate its AI-driven initiatives, enhance product development, and continue delivering best-in-class payment services to its clients worldwide.