Lyfeguard, a life planning assistant and document management platform, has appointed Associate Experience Design Director at Beyond, Gavin Borthwick, to its advisory board to lead digital customer and user experience.

Borthwick, Associate Experience Design Director for Beyond, delivers digital design strategies to enhance user experience for customers, and has successfully launched digital transformation campaigns for global companies including Google, the BBC and Just Eat.

With experience leading digital product transformations at other award-winning agencies including Foolproof and Brand42, Borthwick will assist Lyfeguard in developing its technology adoption and implementation to improve the digital experience of its customers.

Gavin Borthwick, Associate Experience Design Director at Beyond and Advisory Board Member for Lyfeguard, said: “We live in a world driven by customer demand and engagement, so it is essential that digital experiences are developed to match that. Lyfeguard’s innovative platform, delivered both online and through its app, is the focal point for IFA’s and customers and I am looking forward to supporting the development of these digital services to ensure a seamless customer and user experience for clients.”

Borthwick joins Lyfeguard’s advisory board alongside six other industry veterans, including: Jack Smith, CEO of IAG Loyalty Retail; Ronel David, Strategic Sales and DE&I Leader at FIS; Jonathan Lloyd White, CISO at Natura &Co.; Lee Mabey, Managing Partner at dentsu International; Lukman Abdul-karim, Principal Consultant at Agilisys; John Garden, VP Freight & Logistics at Mastercard.

Fraser Stewart, Chief Operating Officer for Lyfeguard, said: “We are excited to introduce our advisory board comprising of industry leaders at the top of their fields to help take Lyfeguard to the next level, improving our offering to help consumers and IFAs alike. With the guidance of our carefully selected seven industry veterans, we are confident in our ability to lead the go-to-market strategy and ensure seamless delivering of our services to clients. We firmly believe that everyone deserves peace of mind when it comes to managing life’s essential tasks, and our advisory board’s expertise will help us achieve this goal. We are excited to embark on this new journey with our partners on board and look forward to delivering exceptional services to our clients.”

Lyfeguard was founded by father-son team Gary and Fraser Stewart to revolutionise financial management and life planning to help people keep on top of their important documents, bills and life matters, as well as address a lack of planning for end-of-life.