Global Payments Fintech Paysend Appoints Rupert Bedell as Chief Marketing Officer
- People Moves
- 24.01.2023 04:55 pm
The global card-to-card pioneer and international payments platform Paysend today announced the appointment of Rupert Bedell as the Chief Marketing Officer. As one of the UK’s most experienced financial services marketers, Bedell’s appointment completes Paysend’s global executive team.
Formerly serving as the B2B marketing lead at American Express for EMEA, Bedell will be responsible for overseeing Paysend’s brand strategy as the company continues to scale its payments solutions globally.
Founder and CEO of Paysend, Ronald Millar, said, “Paysend is on a mission to change how money is moved around the world. We are now a global business enabling consumers in 175 countries to benefit from our market-leading money transfer services. As we strategically expand and integrate our offerings into the global payments market, we are delighted to welcome Rupert to our executive team and look forward to him now contributing to our success.”
Commenting on his recent appointment, Rupert Bedell added, “I’m excited to join this emerging business for what will be a very different kind of challenge. Paysend has incredible potential due to its innovative products and impressive international footprint since its launch in 2017. Although payments is a fast-moving sector, Paysend’s development speed and scalability will give us an advantage in the market. At the same time, my goal will be to elevate Paysend’s brand on the international map as quickly as possible.”
Over the last four years, Bedell oversaw the digital acquisition growth and overhauled the credit card provider’s digital channels while at American Express EMEA. Bedell began his career at Barclays before leading B2B marketing at the Royal Bank of Scotland, where he led the recovery of NatWest as a business brand.