Former Experian Leader Joins DivideBuy As Enterprise Business Development Manager

People Moves
31.05.2023 11:05 am

DivideBuy, recently acquired by Zopa Bank, has today announced the appointment of Amanda Robinson as its new Enterprise Business Development Manager.

DivideBuy’s 60-second checkout and conversion uplift tools are delivering an increase in credit sales of up to 70%.

In February 2023, UK bank Zopa announced it had acquired DivideBuy to help broaden its consumer lending solutions and deliver POS finance at merchant checkouts in a range of retail verticals.

Sales specialist Amanda brings a wealth of experience with an impressive track record gained at some of the biggest names in merchant acquiring. Starting her career at Sears Financial Services, she has excelled in a series of senior sales management roles at HFC Bank, Experian, merchant acquirer First Data (now part of global payments giant Fiserv) and BNP Paribas Personal Finance.

Amanda will play a key role in partnering with enterprise merchants to offer DivideBuy’s upcoming suite of consumer finance products - including interest-bearing credit and long-term interest-free credit.

“I’m excited to join DivideBuy at such a pivotal moment in its growth journey.” Amanda states, “I know first-hand the challenges faced by merchants and their customers in accessing affordable, transparent and customisable interest-free credit.

“DivideBuy really understands the importance of providing a superior merchant onboarding experience and a best-in-class customer journey. I’m looking forward to collaborating with the incredible sales and marketing teams at DivideBuy to help merchants expand their customer bases and build stronger revenues.

“Most importantly, I wouldn't have joined DivideBuy unless I knew they were treating customers fairly. DivideBuy is a really down-to-earth organisation where everybody at every level, from the CEO down, is prepared to get stuck in. The company’s ethical stance, the collaborative culture, and its ability to provide tailored solutions to both merchants and their end customers are perfectly aligned with my own values.”

Interest-free POS finance is the fastest-growing payment method in the world today, accounting for 2.9% of global eCommerce transaction value in 2021 and projected to account for a 5.3% share of the market by 2025. FCA-regulated DivideBuy is committed to bringing fair, ethical and transparent POS credit solutions to consumers and merchants across all sectors.

Rob Flowers, Founder and CEO at DivideBuy, comments: “Amanda has unrivalled industry expertise, and her knowledge of the merchant acquiring processes is exactly what we’re looking for as we begin the next stage of our growth journey with Zopa.

Her success in managing high-performing sales teams and multi-million-pound contracts, and her network of industry contacts spanning small, mid-size and large merchants across several sectors, are a perfect fit for our growth ambitions.”