Equifax UK, a leading credit reference agency, has appointed David Bernard as its new General Manager for the UK and Ireland. This strategic appointment highlights the Equifax commitment to expanding its market leadership and innovation in the region.  

David brings over 25 years of global leadership experience across B2B technology, data, fintech, edtech, healthtech and digital industries. His distinguished career includes pivotal roles at major global organisations and dynamic growth companies. Past positions have included Thomson Reuters, where he led various data and software businesses, and with another major credit reference agency, leading decisioning and analytics in the UK and Ireland and expanding it globally. More recently David has led growth-stage technology companies to drive their customer experience through innovation and AI enablement.   

Patricio Remon, President International at Equifax, said: "David's deep expertise in data, analytics, and technology, coupled with his proven track record of driving business growth and innovation in international environments, makes him the ideal leader for our UK&I operations. His passion for leveraging data to solve complex problems and strong customer orientation align perfectly with our mission. We are confident that David will not only ensure a seamless leadership transition but will also significantly accelerate our growth trajectory and strategic initiatives in the UK&I, helping more people and businesses achieve their financial potential." 

David Bernard, General Manager, UK&I at Equifax, said: “Equifax plays a critical role in the UK&I financial ecosystem, drawing on deep data insights and capabilities to support an inclusive and responsible lending environment. I am excited to join Equifax at such a transformative time. I look forward to collaborating closely with this exceptional local leadership team and the broader organisation to build on this strong foundation, drive further innovation, and deliver even greater value to our customers and partners across the region.”  

David’s appointment follows a period of significant milestones for Equifax in the UK&I, including successfully completing its ambitious​ ​Cloud transformation journey ​​to become the first cloud-native UK credit bureau​.​ The Equifax Cloud helps customers innovate faster, create more effective insights, take smarter actions, and deliver better outcomes at scale. In September, the company launched a new AI Innovation Lab in Wexford, dedicated to advancing the company’s global artificial intelligence research and development. Equifax UK also published its 2025 Financial Health Report​, advocating for accelerating financial inclusion, and launched new solutions including its Business Intelligence Suite™ and the market-leading Financed Emissions Calculator​TM. Strategic partnerships with data-intelligence company Sagacity, and with Render (for a decisioning platform using bureau data and Open Banking insights), further underscore the dedication of Equifax to market-leading solutions.