Econocom UK & IRL, a leading provider of digital transformation solutions, has appointed Keith Richardson as its new Director of Corporate Relationships. The appointment is part of the company’s ongoing commitment to the UK and follows an eight per cent year-on-year revenue growth for the Econocom Group.

Richardson has more than 40 years’ experience of working in the retail and banking industries. Prior to joining Econocom, he ran Lloyds’ Retail Coverage Team as Managing Director for over 11 years, growing the business within his client base by more than tenfold. Keith joined Lloyds Bank in 2007, having spent the previous 28 years at Tesco PLC, creating its treasury team in the early 1980s and supporting its international expansion in central Europe and Asia. He also set up the Asia treasury operation in Hong Kong in 2000.

Richardson assumed his new role at Econocom in March 2019 and is reporting into the company’s Managing Director for UK & IRL, Chris Labrey.

Richardson says: “I’m thrilled to have joined Econocom UK at such a pivotal stage in its expansion. Increasingly, organisations are looking for flexible and intelligent ways to deliver digital transformation to both their customers and staff without using capital expenditure. Econocom’s as-a-service model provides an elegant way to deliver on this and help companies manage their assets more efficiently.”

Labrey says: “Keith is very highly respected within corporate and banking circles and we are delighted to welcome him to our UK team. Organisations are increasingly turning towards us as the finance provider of choice for their technology investments, but it’s critical that we keep our customers front-of-mind as we grow. Keith brings considerable experience and an invaluable understanding of the challenges that retail and banking organisations face and will play an essential role in supporting these relationships, ensuring we continue to drive value for our customers.”

Richardson’s appointment is the first of a number of strategic new hires for Econocom as the company seeks to double its sales team in response to growing demand for its services. Both Matthew Joseph and Oliver Watts joined the Econocom sales team this month to manage customer relationships and push the Econocom mobile-as-a-service solution to the market.