Dealflo, the first company to automate financial agreements from end to end, has appointed Martin Saunders as VP Product.

Specialising in product development for fast-growth internet-enabled technology companies, Saunders is responsible for Dealflo’s new product development, and productising its existing technology solutions and services.

Saunders joins Dealflo from Claranet, where he held senior positions as Product Director and Technical Director, responsible for technical infrastructure, IT, security and compliance. Prior to that he held Head of Product Management roles at AOL and Easynet, where he helped to grow turnover from £20 million to £250 million in 4 years.

“Martin takes complex technical services and technologies and transforms them into easy-to-understand solutions that businesses can work with,” says Abe Smith, Dealflo’s founder and CEO. “His experience leading product development and technical teams that are pioneers in their field is exactly what we want to support Dealflo’s growth plans.”

Saunders says: “Dealflo is an exciting company to join because it has the appeal of solving a very specific problem in a niche area, but in large and rapidly growing market. That’s a rare opportunity.”

He will be based in Dealflo’s London headquarters.

Dealflo is already working with some of the biggest names in financial services in a number of sectors, including banking, retail, automotive, asset finance and life and pensions. Its customers include BNP Paribas, BMW and Prudential. It recently closed a £10 million Series B investment round, led by Holtzbrinck Ventures, with follow on investment from Notion Capitaland participation from Frog Capital, and is recognised as one of the top 50 fastest growing technology companies in the UK in the 2016 Deloitte UK Technology Fast 50.