Coupa Software, a leader in business spend management (BSM), today announced that experienced business executive Hiroyuki Okuma has joined the company as its Japan country manager where he will be responsible for driving strategy, brand awareness, sales execution, partner alliances, and customer success.

Prior to Coupa, Okuma was responsible for sales and marketing in the application business CRM domain at Oracle Japan. Okuma helped launch the SaaS business at Oracle that targeted small and medium-sized businesses and large enterprises. Before Oracle, Okuma was a regional sales vice president at Salesforce in Japan where he contributed to the expansion of strategic solutions for the largest automotive group in Japan. 

“Coupa is seeing measurable growth and adoption globally for its business spend management platform, and Japan offers another opportunity to build on this success since it is the third largest economy in the world,” Okuma said. “My number one goal is to help Japanese customers manage spend within their organisations. I am excited to spearhead the next stage of Coupa’s growth in the region.”

For more than 25 years, Okuma worked in various key leadership positions at IBM.  He served as a sales executive for various sectors such as distribution, communications, government and industrial. Okuma also was responsible for sales in Japan for SMBs.

In addition, Okuma was in charge of business planning for IBM APAC. As a sales and operation manager, Okuma was responsible for solution planning and M&A support for the transportation travel business at IBM U.S. headquarters.

"Hiroyuki is a true business leader who has delivered significant value to Japanese customers for years,” said Steve Winter, chief revenue officer at Coupa. 

“I am confident that under his charge, Coupa can become a vital partner for Japanese organisations that seek a unified platform to thrive in today’s digital economy. I’m excited that he is on board at a time when there is tremendous opportunity across the Japanese market.”