Core Banking Provider Ohpen Appoints Corinne Aaron as Head of Marketing
- People Moves
- 16.01.2020 10:01 am
Leading core banking SaaS solution provider Ohpen, today announces Corinne Aaron as its new head of marketing. Corinne joins Ohpen with over 15 years of global marketing experience, including six years leading the EMEA marketing team at Tesla. In her role at Ohpen, Corinne will be responsible for evolving the Ohpen brand while accelerating marketing efforts as the company executes its plans to expand internationally over the next years.
“We knew – with the trajectory we had planned for Ohpen over the next years – that we needed someone with a track record of accelerating a company’s brand, whilst maintaining their culture and sense of purpose during a period of high growth – Corinne has just that,'' Angelique Schouten, CCO of Ohpen, explains. “Maintaining the uniqueness of our marketing and branding is crucial during this expansion. More than a third of the company has been with Ohpen for over half of its existence, and we felt that it was the perfect time for Corinne to build on what we had created and take it to the next level.”
While at Tesla, Corinne built a regional team of best-in-class marketers, leading them to create marketing campaigns that elevated Tesla to a household name across Western Europe. She was instrumental in leading the European marketing strategy during an expansion phase, and through the launch of several Tesla products, including Model X and Model 3 – now Europe's best-selling electric vehicle1. Prior to Tesla, Corinne gained experience running global marketing across a host of global brands, including the adidas Group, and Hyatt Hotels.
Corinne comments, “I see great similarities between Tesla and Ohpen. During my time at Tesla, we disrupted the automotive industry by proving that people did not need to compromise to drive electric vehicles. Ohpen is already having a similar impact on the financial services industry – paving the way for banks and other financial services companies to move to the cloud. For me, Ohpen is one of the most exciting scaleups in the Netherlands, with ambitious plans for its next phase of growth and from what I’ve seen of the team so far, I have no doubt that we will achieve them.”
Originally from Trinidad and Tobago, Corinne made the Netherlands her home over eight years ago. She also spent 11 years in the US, studying and working. This addition boosts the workforce at Ohpen to a nationality count of 30.