Adyen, the payments platform of choice for the world’s leading companies, has today announced it will be working in partnership with Vue to help deliver enhanced customer experiences across all sales channels. 

The unified payments experience will be introduced at Vue venues across the UK and Ireland. This will provide cinema goers with a seamless payments experience whether customers are purchasing tickets in the cinema or via one of Vue’s online channels. Customers will be able to pay via their preferred methods including all digital wallets.

Using Adyen’s integrated platform, Vue will also have access to rich payments data, across all of its sales channels - helping to build an improved view of customers. 

“Selecting Adyen to manage payments across our UK and Irish touchpoints is a step change for the team at Vue, for the first time allowing us to consolidate and simplify our payments infrastructure. Working with Adyen ensures Vue can meet the ever-changing needs of our customers quickly and use real-time payment data to gain a unique insight into how our customers engage with us.” Mark Hopwood, Director, Technical Services UK and Ireland at Vue Entertainment 

“The entertainment sector is extremely competitive and customer demands are changing rapidly, particularly around the booking and payment experience. We’re excited to work with Vue to create an industry-leading experience – creating a seamless link between online and offline channels, and also improving customer engagement and interactions by helping make better use of valuable payment data”, Colin Neil, SVP Sales, Adyen.