Online banking payments provider Trustly is pleased to announce a partnership with Norwegian Air, a listed company on the Oslo Stock Exchange and one of the world's largest low-cost airlines operating 500 routes. Through the partnership, Norwegian passengers will be able to pay for their tickets securely and directly from their online bank account.

Around the world, passengers have different payment preferences when it comes to booking travel and, increasingly, they are opting for new forms of payment. According to a recent study, travelers now more often choose to pay for travel with alternative payment methods like online banking payments and e-wallets than with cards and cash combined. In the Netherlands, Poland and Germany, online banking payments account for 70%, 51% and 49% of payments respectively, and in other countries, including Norway, Sweden and Finland, online banking payments are among the fastest growing payment methods.

Trustly’s partnership with Norwegian is now live across Finland, Germany, the Netherlands, Norway, Poland, Sweden and the UK, with plans to roll out in additional markets soon. Offering Trustly will help Norwegian not only to increase customer conversion, but also lower operational costs and lower exposure to chargebacks.

Johan Nord, Trustly’s Chief Commercial Officer, says: “Many of Norwegian’s largest markets are markets where consumers already have a high preference for online banking payments. This makes Trustly a great match for Norwegian, who will benefit from increased conversion in the checkout, and we’re proud to be able to support them in these key markets.”

Geir Karlsen, Norwegian Air’s Chief Financial Officer, says: “This partnership is yet another example of how we are strengthening and simplifying the customer experience. We’ve found a valuable partner in Trustly.”