Surfboard Payments and Worldline Enter Into a Strategic Partnership

  • Payments
  • 05.01.2024 09:05 am

Surfboard Payments and Worldline, a leading payment provider in the Nordics, have entered into a partnership to jointly offer merchants in the Nordics new and modern payment solutions. This collaboration combines Surfboard Payments' innovative payment terminals, SoftPOS solutions, hardware logistics solutions, and loyalty platforms with Worldline's extensive expertise in redemption, payment processing, and anti-fraud.

Through this strategic partnership, Worldline will integrate Surfboard Payments' advanced payment solutions into its extensive service offerings to merchants. The offer is aimed at a diverse customer base with everything from small and medium-sized enterprises (SMBs) to large companies, partners, and other organizations. With Surfboard Payments as the Payment Service Provider (PSP) and Worldline as the acquirer, businesses can look forward to an efficient and secure payment process and payment experience.

"We are delighted to begin this partnership with Surfboard Payments," says Filippa Marklund, Head of Strategy & GTM Worldline Merchant Services RB Nordics. "Surfboard Payments' innovative payment solutions are a perfect complement to our existing product portfolio, enabling us to offer businesses a competitive range of payment options and services that create real value for merchants."

Christopher Lindfeldt, CEO of Surfboard Payments, expresses himself similarly: "We look forward to working with Worldline to expand the reach of our payment solutions across the Nordics. Worldline's strong presence, deep market understanding, and robust sales skills will be critical to our joint success."

The partnership, which is initially focused on Sweden, Norway, Denmark, and Finland, has the potential to grow with customers in other markets.

Key points of the partnership:

  • Surfboard Payments' state-of-the-art payment platform, terminal management system, onboarding, tokenization, alternative payment methods (APMs), receipt and loyalty programs will be integrated into Worldline's merchant and partner offerings.
  • Surfboard Payment's range of payment terminals includes SurfPadSurfTouchSurfPrintCheckoutX, and SoftPOS solutions, designed for different uses.
  • All hardware is automatically delivered through Surfboard Payments' SurfShip API-based platform from their logistics center in Uppsala, Sweden, which includes next-day delivery within the Nordic region.

This new strategic collaboration between Surfboard Payments and Worldline is a strong indicator that the companies together intend to shape the future of the payments industry, empowering merchants and partners with innovative solutions that improve efficiency, security, and customer satisfaction.

Related News