SIA processed 13.4 million payments by debit, credit and prepaid cards issued in Italy on Black Friday 2018 (Friday 23 November), up around 30% compared to the 10.4 millionof Friday 16 November and 11.4% if compared to Black Friday 2017 (12.1 million payments).

More specifically, transactions for online purchases were 3.6 million - equaling 27.1% of the total – while payments at bricks and mortar stores reached 9.8 million.

According to the data analysis performed by SIA, compared to the previous Friday, Black Friday 2018 recorded the highest growth rate for payments on e-commerce sites (+65.7%) in addition to an increase in physical payments (+19.9%).

Overall during Black Friday Weekend 2018 (23-25 November), SIA processed 35.6 million card payments,up 12.1% compared to the previous weekend (16-18 November), which recorded 31.7 million transactions, and up 13.1% compared to Black Friday weekend 2017 (24-26 November).
Also worth mentioning is the 24% growth in online purchases.

SIA processes around half the payments made by debit, credit and prepaid cards in Italy.